Operating booths at trade shows is one of the ways U.S. Grains Council (USGC) staff around the world build relationships and tell the story of the organization's work. Pictured, an attendee of a food fair in Hamburg in 1961 stops by the U.S. Feed Grains Council's booth to review educational materials and examine the commodity samples on display. While many things have changed over the years, the value of showcasing samples has remained the same, with USGC's China staff sharing samples in their most recent booth highlighted in this week's third story.